ADF Reserves
At the Ready

Agency Partner
Synergy

Credits

CD DUNCAN SHIELDS

DIRECTOR/EP BRYNN FULCHER

PHOTOGRAPHER JAMES HORAN

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This internal photographic campaign for the Defence Force, saw us capture key images of six reserve members in their civilian lives. The campaign’s goal was to break the stigma that reserve members aren’t as committed to the forces, as full time members. To combat this, we opted to show how reserves spent their time, and how they use their defence skills in their everyday lives. Created alongside Synergy agency.