Defence Force

Reserves at the ready
  • DIRECTOR/PRODUCER: BRYNN FULCHER 
  • PHOTOGRAPHER: JAMES HORAN
  • CREATIVE DIRECTOR: DUNCAN SHIELDS
Project Details

This internal photographic campaign for the Defence Force, saw us capture key images of six reserve members in their civilian lives. The campaign’s goal was to break the stigma that reserve members aren’t as committed to the forces, as full time members. To combat this, we opted to show how reserves spent their time, and how they use their defence skills in their everyday lives. Created alongside Synergy agency.

  • Creative
  • Photography