Daily Telegraph Print Ads

To extend the campaign even further, Humble were commissioned to create a range of print concepts which were written, shot, designed and retouched in-house.

Triple M Radio Ads

Hard-hitting radio ads that mirrored the frustration of self-isolating, sport-starved sports fans ran on national radio to spread the news even further.

“The agency’s effective thinking and down to earth attitude meant the team was a lot of fun to work with and we look forward to continuing to create exciting work that puts our new racing industry model on the map.”
Steve Brown, TRL CEO & Co-Founder

Project Details

A launch platform for TRL – the world’s first horse racing league which has launched in Australia democratising racehorse ownership and elevating the horse racing experience beyond winning or losing. ‘Guaranteed Thrills’ launched on national TV, radio, digital and print.

  • Creative
  • Production